Two inspired Women in the fashion industry founded Maidenform in 1922 to help Women feel and look better in their clothes. Almost 100 years later, that is still their mission. Maidenform bras, panties, and shapewear are designed to complement your personal fashion sense, whether you're dressing for work, weekends or a special occasion. Let us help enhance your shape, empower your style, and define your personal look from the inside out. Maidenform bras have modern, sensual styling, luscious fabrics and superior fit, so you look and feel amazing. Choose gorgeous Maidenform bras in underwire, wireless, racerback and strapless styles. Our One Fab Fit and Comfort Devotion collections feature popular push-up and t-shirt bras. Looking for a bralette? Maidenform lace bralettes are sure to delight.